CREATE EFFECTIVE PERSONAS FOR YOUR B2B STRATEGY

Creating a B2B customer persona is foundational to developing a successful marketing and sales strategy. Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization. The Basics of B2B Buyer Profiles It includes information about their company, job responsibilities, goals, and challenges. Core ele

Business services are the backbone of how companies operate in today’s market. Understanding the types and value of business services can position your company for success. What Are Business Services? They are usually non-tangible and don’t involve producing a physical product, but they add operational strength. Common business service categori